Privacy Policy

Thank you for using our websites. This statement discloses the Sunshine Tape Products, LLC, LLC Website Privacy Policy (“Policy”) for the Sunshine Tape Products™ website: (“Website”) and the STP Facebook page, STP YouTube page, STP Twitter profile, and other STP social media pages or profiles (“STP Social Sites”)(collectively, the “Sites”). We have adopted this Privacy Policy to further the relationship between Sunshine Tape Products, LLC (“we”, “us”, “Sunshine Tape” or “STP”), the owner of Sunshine Tape™ and the Sites, and you, the users of the Sites (“User”). This statement of our Privacy Policy makes disclosures concerning our collection of information, including personal information, when you use the Sites, and how we use such information and disclose it to others. This Privacy Policy also sets out and informs the User of the terms and conditions for using the Sites. Please review this Policy carefully before using the Sites. By using the Sites you accept the practices described in this Privacy Policy, as well as any applicable Terms of Use found on the Sites or other applicable policies. You cannot opt out of any of the terms and conditions of use of the Sites.

Information We Collect 

We collect personal and non-personal in the course of the User using our Sites. The personal information that we collect or you provide via the Sites is collected pursuant to our legitimate business purpose of providing you, the User, with high quality products and services. Such personal information includes your name, salon, phone number, email address, state-issued cosmetology license number, shipping address, billing address, log-in information, IP address, and any other personal information that may be requested or that you may provide.

Other personal information may be requested of the user in order to facilitate other legitimate business purposes such as providing product information, services, or subscribing to marketing or other support materials or services. We may also use the personal information provided by the User to contact the User about the product and services that the User may have expressed interest in, subject to the User providing the proper consent to be contacted in accordance with applicable laws. In order to purchase a product or service from us, we will request certain information from the User, which will be used for contract performance purposes, including contact information and financial information (such as credit card number, billing address, expiration date, etc.).

Financial information collected from the User is used only to bill the User for the products and services that the User has purchased. If we collect credit card information from the User, we only use this information for payment processing and fraud prevention. Credit card information and other similar sensitive personal data are not used for any other purpose by us without the User’s express consent. We do not retain your credit card information after processing a payment unless the User grants us permission to retain your credit card information for future purposes, such as by providing us with a Credit Card Authorization Form or other permission for future purposes.

The non-personal information that we may collect via the Sites includes location data, time of access to the Sites, how the User accessed the Sites (e.g., Google or other search engine), the method by which the User accessed the Sites (e.g., mobile phone or desktop), operating system information, internet browser information (e.g., Safari, Internet Explorer, etc.), which content the User interacted with on the Sites, time spent on the Sites or parts of the Sites, and search words used to find the Sites, or other non-personal information. The non-personal information is not used by us to personally identify the User and is not readily usable for that purpose. We aggregate this information for reporting about the websites to analyze trends, diagnose problems with our server, administer the Website, to track User movement and use, and to gather broad demographic information.  In addition, if you communicate with us regarding the Sites or any of our services or products, we collect any information that you provide to us during the course of our communication. We may use analytic and reporting technologies to record information such as Internet domain and host names, Internet protocol (IP) addresses, browser software, operating system types, click patterns, and the dates and times that the Sites and our services are accessed by you. We may contract with a third party to help us manage, monitor and optimize our Sites and measure the effectiveness of our advertising, communications and use of the Sites. We may use web beacons, cookies, or other tracking systems (described below) for this purpose. We hold the information that we collect indefinitely, unless we are requested by the User to alter or delete the information.

We may also receive personal and non-personal information about you from third party sources. For example, we may receive personal information through the referral program, or we may receive personal information if a customer wants to ship product to another person who was not purchased goods from us previously.

Our Use of Information for Internal Purposes 

We use the User’s information primarily for our own internal purposes, such as providing, maintaining, evaluating, and improving our Sites and the products and services we offer and to provide the User with requested information related to our products, education, seminars, events, and other information that the User may request from time to time. Our collection of the User’s salon and cosmetology license number is used for verification, classification, and sales and marketing purposes. We use the non-personal information we collect to track the use of the Sites and to assist us in providing, maintaining, evaluating, and improving our Sites and the services and products we offer and sell.

Our Disclosure of Personal Information to Third Parties and Affiliates

We may contract with various third parties who help us provide, maintain and improve the Sites and the services we provide and the services and products we offer and sell. Please be advised that such third parties may require access to your personal information in order for them to perform their services. We may contract with third parties to help us manage, monitor and optimize our Sites and the services and products we offer and sell. We may also use third party contractors to help us measure the effectiveness of our advertising and communications. We require commercially reasonable covenants of confidentiality and non-disclosure from third parties to whom we provide access to your personal information. We require such parties to protect the User’s information to the same degree that we protect such information and as required under applicable law, and we prohibit them from using or disclosing the User’s personal information except for the purpose of providing services or to comply with applicable law. We intend to take commercially reasonable steps to enforce such non-disclosure and confidentiality agreements if and when we become aware of any violations. Further, we may provide STP related companies (ex. subsidiaries, parent, or sister companies) access to customer information in order to better provide goods and services to the Customer.

We may disclose your personal information to protect or enforce our legal rights and policies, to protect or enforce the legal rights of a third party, or as we in good faith believe we are required to do so by law (e.g., to comply with a subpoena or court order). We will only disclose your personal information under the following lawful basis: 1) processing necessary for the performance of or entry into a contract with a User; 2) processing necessary for compliance with a legal obligation to which the controller is subject to under US Federal or State Law, or other applicable law; 3) processing necessary to protect your “vital interests” or the vital interests of another person; 4) processing necessary for the performance of a task in the public interest or in the exercise of official authority vested in us; 5) processing necessary for the purpose of our legitimate interests or third parties, except where such interests are overridden by fundamental rights and freedoms; 6) or with your freely given, specifically informed and unambiguous consent.

Our Disclosure of Non-Personal Information to Third Parties 

We may disclose non-personal Information, in aggregate form, to potential strategic partners, advertisers, investors, customers, contractors, related companies, and others. You may not opt-out of the sharing of this information.

Our Use of Cookies or Other Storage Technologies

A cookie is a small file placed on the hard drive of your computer. Most websites use cookies or some other form of storage technology to collect or receive information about how the Sites is being used. We use cookies to track your use of the Sites, to determine the services and products that you may be interested in purchasing, and also to provide you with a more personalized user experience. We may use the services of third-parties to collect and process personal information through the use of cookies and other digital markers on our behalf.  You may disable cookies on your computer by changing the preferences or options menu in your browser. However, if you disable cookies, you may not be able to access the Sites certain parts of the Sites. Some browsers have a “Do Not Track” feature that allows you to tell websites that you do not want to have your online activities tracked. These browser features are not uniform, so we are not currently set up to respond to those signals.

How We Protect Your Personal Information

Protecting the security of our User’s personal information is very important to us. We follow generally accepted industry standards to protect personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we do not guarantee absolute security. We are not responsible for the unauthorized acts of others and we assume no liability for any disclosure of information due to errors in transmission, unauthorized third party access (such as through hacking) or other acts of third parties, or acts or omissions beyond our reasonable control.

Business Transitions

In the event that we go through a business transition, such as a merger, acquisition, by another company or sale of all of or a portion of its assets, your personal information will likely be among the assets transferred.

Application of Privacy Policy When Accessing Third Party Site

You may be able to access links to third party websites directly from the Sites. If you access those links, you will leave the Sites. We do not control those websites or their privacy practices, which may differ from our practices. This Privacy Policy does not cover any personal data that you choose to give to unrelates third parties. We cannot control how third parties may use personal information you disclose to them, so you should carefully review the privacy policy of any third party website you visit before using it or disclosing your personal information to its provider. As we have no control over such third party websites, we are not responsible for their practices or the contents of their websites.

Children’s Privacy

Our Sites and the services and products we offer and sell are intended for persons 18 years or older. Accordingly, we will not knowingly collect or use any personal information from minors under the age of 18 and who are not licensed, salon professionals. If you are between the ages of 13 and 18, you, your parent, or your legal guardian may request that we deactivate any of your personal information in our database and/or opt-out from receiving communications from us. Parents of minors or children may request deactivation of personal information. If you wish to do so, please contact us at

California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for those third parties’ direct marketing purposes and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. To exercise your rights, you may make one request each year by emailing us at and mention that you are making a “California Shine the Light” inquiry. For more information on Privacy rights with regards to California, please visit our Sunshine Tape California Residents Privacy Policy.

Reviewing and Changing Your Personal Information 

You may obtain a copy of your personal information, request that we correct errors or change your personal information, request that we delete your personal information, or request that we transfer your personal information, you may contact the following email address: If you do desire to obtain a copy of your personal information, you will be required to provide proof of your identity.

Opting-Out From Receiving Communications From the Sites

You may opt-out from having your personal information used for certain purposes. If you no longer wish to receive any promotional or other communications from us, you may opt-out by following the instructions included in the email communication if provided or by contacting us at

Changes in Privacy Policy

This Privacy Policy is subject to change from time to time without notice. Please review this Privacy Policy before each use of the Sites to make sure that you remain well aware of any updates since your previous review. 

Terms and Conditions

If you choose to visit our Sites, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms and Conditions of Use, including, but not limited to, disclaimers of warranty, limitation of liability, and arbitration of disputes. If you have any questions regarding our use of your data, please contact us at


This Privacy Policy was last updated January 11, 2023